With its modern twist on quinceañera celebrations, My Quinceañera Journey sweepstakes helped cement Neutrogena’s position as the skin health expert and an ally during her coming of age. Recognizing this year’s new normal, it leaned solely into digital touchpoints to engage consumers on an ongoing basis throughout the 6-week journey. It achieved outstanding results and garnered so much media interest that it stands as the most covered Acne PR program in Neutrogena’s trajectory in HM PR.
