The Medicare category is incredibly challenging, creatively speaking. With its heavy regulations and demanding target needs, not to mention the insane, never-ending share of voice arm wrestling matches between brands; coming up with work that successfully satisfies all the "masters needing to be pleased" is an incredible achievement. Below we will start with some work from the United Healthcare brand. The Campaign templates you will see next were part of the Celebre (Celebrate) campaign, aimed at delivering an optimistic message for Seniors.
Direct Mail
Cooking Seminar Collateral
Cooking Seminar Collateral
Cooking Seminar Collateral
Awareness Print
Awareness Print
Continuing with United Healthcare, next you will see some grassroots collateral and landing page templates created for the African American demo. One thing we found really connected with them was providing a way for them to connect with their legacy, providing a sense of pride, nostalgia and trajectory which proved to be invaluable to their life experience. We created Black Movie Classics with this in mind. An event which made for genuine connections, garnered interest and provided an opportunity to educate and enroll AA Seniors.
Event Collateral
Event Collateral
Landing Page
Event Collateral
Event Collateral
Landing Page
Cooking Seminars were another grassroots tool that was particularly effective among Hispanics and Asian demos. Below are some collateral templates created for some Asian American events.
Next, we move to Simply Health Care, part of the BCBS, Anthem Family. They are a local Florida plan with a different, more aggressive, retail like approach. For the simply brand it's about incentives, price-point and relevant benefits that stand out in an insanely cluttered market. Below are just a few of the templates for print and OOH we created.
