COVID turned everyone’s lives upside down. FPL wanted to run something during that time to show they were there to help. The approach was to position FPL not just as the “power company”, but more as part of the community everyone lives in. At the end of the day, they are not exempt from that power bill. The bigger story here was our production approach though. We sent a camera-mic device to various FPL employees and gave them instructions on how to shoot themselves. Then they went at it, and we used that footage to put this together.

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