Camry is the top dog when it comes to sedans. Interestingly enough, for this assignment, being the best was exactly the challenge to overcome. We found that people we’re so used to it being top dog, Camry had become a given. Sometimes “old faithful” becomes unexciting because you know what to expect. That was our dilemma. So, what do you do when you’ve been the best for so long that you become a less than exciting rational choice? Well, we leaned into being that “obvious choice” and stopped taking ourselves too seriously. In the process, turning our awesomeness from a rational, clinical exercise, into a simple, fun experience. The results were awesome.
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