A key part of FPL's yearly message cadence is Storm Season messaging. One of the most effective ways to create a genuine connection with customers, and inspire confidence was the testimonial/anecdotal approach. In this series of storm TV spots, we wanted to leverage the testimonials, but in way that was fresh and engaging, not reliant on talking heads. So we did something very simple. We created situations in which those stories could be told, and we let the ones who went through the storm simply talk about their stories. The result was a powerful, genuine approach that connected with customers.
